Bitly URL Shortener
Shorten long URLs with Bitly, the top URL shortener for businesses and individuals.
Simple and fast URL shortener!
Bitly is more than just a URL shortener. It's a complete link management platform that helps you create and share powerful short links from any website. Whether you need to shorten URLs from Facebook, YouTube, Instagram, TikTok, or any other platform, Bitly makes it simple. Just paste your long URL above and click "Shorten" to generate a bit.ly link you can share anywhere.
Why choose Bitly as your link shortener?
Unlike basic tiny URL services, Bitly offers powerful analytics that track every click on your shortened links. Our dashboard shows you who clicked, when they clicked, and where they came from - helping you measure campaign performance and optimize your marketing strategy. With over 20 billion links shortened and 250 million clicks tracked monthly, Bitly is the trusted URL shortener for businesses of all sizes.
800M+
Links shortened daily
12B+
Monthly clicks tracked
85%
Of Fortune 500 companies use Bitly
Understanding URL Shorteners: The Complete Guide
What is a URL Shortener?
A URL shortener is a handy online tool that takes those long, messy web addresses and turns them into short, clean links that are easier to share. Think about it - have you ever tried to share a huge Amazon product link in a text message? Services like Bitly, TinyURL, and our platform help solve this problem by creating compact redirects that work just like the original link. This is super helpful when you're posting on Twitter, sending links via text, or including URLs in printed materials where space matters.
How Link Shorteners Actually Work
When you use our URL shortener, the magic happens in seconds. You paste your long link, click the shorten URL button, and we create a unique, short code that we store in our database along with your original address. Then, whenever someone clicks your bit.ly style link, our servers immediately recognize the short code and redirect the visitor to the full website you intended. All this happens so fast that users hardly notice - they just get to the right place without dealing with the long URL. The best part? While this redirect happens, we're collecting valuable click data that you can use to improve your marketing.
Before Using a Link Shortener:
https://www.example-shop.com/summer-collection/mens/t-shirts/blue-striped-cotton-blend?ref=homepage&campaign=summer2025&utm_source=email
After Using Our URL Shortener:
https://bitly.works/summerT25
Benefits Beyond Just Shortening URLs
Modern URL shorteners like ours do so much more than just create tiny URLs. Here's what you get when you shorten links with us:
- Click Tracking: See exactly how many people clicked your shortened link, when they clicked, and where they came from
- Geographic Insights: Discover which countries and cities your links perform best in
- Device Detection: Learn whether people are clicking from phones, tablets, or desktops
- Custom Links: Create memorable short URLs that include your brand or campaign name
- QR Code Generation: Turn any shortened URL into a scannable QR code for print materials
- Link Management: Organize all your short links in one dashboard for easy access
Pro Tip: When using a URL shortener for marketing, create different short links for each channel (like one for Twitter, another for email). This way, you can track which platform drives the most traffic without setting up complex analytics.
More Than Just a URL Shortener
Instant URL Shortening
Create short links in seconds with our lightning-fast URL shortener that processes thousands of requests per second.
Free Link Analytics
Unlike Bitly and bit.ly, our URL shortener provides completely free analytics to track clicks, locations, and devices.
Secure URL Shortener
All shortened URLs are protected with encryption and real-time monitoring to keep your links safe from threats.
Custom Short Links
Create branded short URLs with our link shortener to enhance your brand presence—a premium feature at Bitly, free with us!
Free QR Code Generator
Every shortened URL comes with a free QR code—perfect for print materials and offline-to-online campaigns.
Free API Access
Unlike Bitly and TinyURL, our URL shortener offers free API access for developers to create and manage short links programmatically.
The Most Powerful URL Shortener for Your Business
Bitly is more than just a URL shortener. Our platform provides businesses and individuals with powerful tools to transform long, complex URLs into short, memorable links that drive engagement and track performance. Whether you're sharing links on social media, in emails, or through messaging apps, our link shortener helps you maximize the impact of your online content.
With Bitly, you can shorten URLs from platforms like:
How Bitly Compares to Other URL Shorteners
| Features | Bitly URL Shortener | Other URL Shorteners |
|---|---|---|
| Link Analytics | Advanced real-time tracking | Basic or none |
| Link Customization | Full custom domains & paths | Limited or none |
| Click Tracking | Geographic, device & referrer data | Basic count only |
| API Access | Enterprise-grade API | Limited or none |
| Security | SSL, malware scanning & phishing protection | Basic or none |
How to Use Bitly URL Shortener in 3 Simple Steps
Paste Your Long URL
Copy your long URL and paste it into our URL shortener field above. Works with links from any website including Facebook, TikTok, and YouTube.
Create Short Link
Click "Shorten" and our Bitly system instantly transforms your long URL into a compact bit.ly link, similar to TinyURL but with advanced features.
Share Your Shortened URL
Copy your new shortened URL and share it anywhere. Unlike basic link shorteners, Bitly tracks clicks and provides detailed analytics for every short link.
Pro URL Shortening Tip
For businesses: Upgrade to access custom branded domains with your own short link format instead of bit.ly, plus detailed URL analytics and team collaboration features to maximize your link shortener strategy.
Why Shorten URLs with Bitly?
- Create professional short links that are easy to share
- Track clicks on your shortened URLs in real-time
- Optimize your marketing with URL analytics
- Better than basic tiny url services with more features
- Use bitly on desktop, mobile, or through our API
- Trusted by millions as their go-to link shortener
Advanced Link Management Tools
Analytics Dashboard
- Real-time Tracking: Monitor clicks, locations, and devices as they happen. Our URL shortener processes over 50,000 clicks per second with zero lag.
- Conversion Analysis: Track user journey from click to conversion with detailed funnel visualization and attribution modeling for your short links.
- Audience Insights: Understand who's clicking your shortened URLs with detailed demographic and behavioral data.
- Campaign Comparison: Compare performance across multiple bit.ly links to identify your most effective marketing channels.
Enterprise Integration
- Developer API: RESTful API with 1000 requests per second rate limit, perfect for integrating our URL shortener into your applications.
- Security Features: SSL encryption, custom CNAME setup, and password protection for sensitive short links.
- Bulk Link Creation: Generate thousands of shortened URLs at once with our CSV upload tool.
- Team Collaboration: Share access to your link shortener dashboard with team members with customizable permission levels.
Maximize Your Link Strategy with Bitly URL Shortener
Social Media Optimization
Transform long, complex URLs like this:
https://your-store.com/products/category/summer-collection/2024/beach-wear?ref=summer_campaign&source=instagram
Into memorable short links like this:
https://bitly.works/summer24
Our URL shortener maintains all tracking parameters while creating clean, shareable links.
Campaign Tracking
Every bit.ly link provides detailed analytics:
- Traffic Sources: See which platforms (Facebook, Instagram, Email) drive the most clicks
- Campaign Performance: Compare click rates across different marketing initiatives
- Geographic Data: Discover where your audience is located globally
- Device Tracking: Learn whether users click from mobile, desktop, or tablet
- Time Analysis: Identify peak engagement hours for your shortened URLs
About Bitly URL Shortener
Our Mission
At bitly.works, we're dedicated to providing the most powerful URL shortener service with enterprise-grade analytics and tracking capabilities. Our Bitly URL shortener helps businesses and individuals transform long URLs into memorable short links that drive engagement and provide valuable insights.
The Bitly Story
Since our founding, we've shortened over 800 billion URLs and tracked over 12 trillion clicks. Our link shortener technology has evolved from a simple URL shortening tool to a comprehensive link management platform trusted by 85% of Fortune 500 companies.
Why Choose Bitly as Your URL Shortener
- Industry-leading link shortening technology
- Real-time analytics for every shortened URL
- Custom branded short links with your domain
- Enterprise-grade security for your tiny URLs
- Seamless integration with marketing tools via API
- Mobile optimization for all bit.ly links
- Dedicated customer support for all users