Free URL Shortener
Transform long URLs into concise, trackable links with our advanced shortening service
Simple and fast URL shortener!
Bitly is more than just a URL shortener. It's a complete link management platform that helps you create and share powerful short links from any website. Whether you need to shorten URLs from Facebook, YouTube, Instagram, TikTok, or any other platform, Bitly makes it simple. Just paste your long URL above and click "Shorten" to generate a bit.ly link you can share anywhere.
Why choose Bitly as your link shortener?
Unlike basic tiny URL services, Bitly offers powerful analytics that track every click on your shortened links. Our dashboard shows you who clicked, when they clicked, and where they came from - helping you measure campaign performance and optimize your marketing strategy. With over 20 billion links shortened and 250 million clicks tracked monthly, Bitly is the trusted URL shortener for businesses of all sizes.
800M+
Links shortened daily
12B+
Monthly clicks tracked
85%
Of Fortune 500 companies use Bitly
Bitly.works vs Other URL Shorteners
| Feature | Bitly.works | Bit.ly | TinyURL |
|---|---|---|---|
| Free Analytics | Yes | Limited | No |
| Custom Short Links | Yes | Premium Only | No |
| QR Code Generation | Free | Premium Only | No |
| API Access | Free | Premium Only | No |
| Link Expiration | Yes | Yes | No |
Why choose Bitly.works? We offer all the features of premium URL shorteners like Bitly, but completely free. Our link shortener provides detailed analytics, custom short URLs, and API access without any hidden costs.
Transform Your Online Presence with Our Professional URL Shortener
In today's fast-paced digital world, effective link sharing can make or break your online strategy. Our URL shortener doesn't just make your links shorter—it makes them smarter. With advanced tracking capabilities, brand customization options, and enterprise-grade security, Bitly.works delivers everything you need in a modern link management solution.
How Our Link Shortener Works
When you paste a long URL into our shortener, our advanced algorithm instantly creates a compact alternative that redirects to your original destination. Unlike basic services, we maintain all UTM parameters and tracking codes while providing you with detailed performance metrics for every click.
Who Benefits from URL Shortening?
- Marketing professionals tracking campaign performance across channels
- Social media managers maximizing character limits and engagement
- Content creators sharing links across platforms efficiently
- Small businesses creating professional, branded communications
Our commitment to link management excellence means you get industry-leading features without premium pricing. Start transforming your long URLs into powerful marketing assets today with just a few clicks.
Understanding URL Shorteners: The Complete Guide
What is a URL Shortener?
A URL shortener is a handy online tool that takes those long, messy web addresses and turns them into short, clean links that are easier to share. Think about it - have you ever tried to share a huge Amazon product link in a text message? Services like Bitly, TinyURL, and our platform help solve this problem by creating compact redirects that work just like the original link. This is super helpful when you're posting on Twitter, sending links via text, or including URLs in printed materials where space matters.
How Link Shorteners Actually Work
When you use our URL shortener, the magic happens in seconds. You paste your long link, click the shorten URL button, and we create a unique, short code that we store in our database along with your original address. Then, whenever someone clicks your bit.ly style link, our servers immediately recognize the short code and redirect the visitor to the full website you intended. All this happens so fast that users hardly notice - they just get to the right place without dealing with the long URL. The best part? While this redirect happens, we're collecting valuable click data that you can use to improve your marketing.
Before Using a Link Shortener:
https://www.example-shop.com/summer-collection/mens/t-shirts/blue-striped-cotton-blend?ref=homepage&campaign=summer2025&utm_source=email
After Using Our URL Shortener:
https://bitly.works/summerT25
Benefits Beyond Just Shortening URLs
Modern URL shorteners like ours do so much more than just create tiny URLs. Here's what you get when you shorten links with us:
- Click Tracking: See exactly how many people clicked your shortened link, when they clicked, and where they came from
- Geographic Insights: Discover which countries and cities your links perform best in
- Device Detection: Learn whether people are clicking from phones, tablets, or desktops
- Custom Links: Create memorable short URLs that include your brand or campaign name
- QR Code Generation: Turn any shortened URL into a scannable QR code for print materials
- Link Management: Organize all your short links in one dashboard for easy access
Pro Tip: When using a URL shortener for marketing, create different short links for each channel (like one for Twitter, another for email). This way, you can track which platform drives the most traffic without setting up complex analytics.
More Than Just a URL Shortener
Instant URL Shortening
Create short links in seconds with our lightning-fast URL shortener that processes thousands of requests per second.
Free Link Analytics
Unlike Bitly and bit.ly, our URL shortener provides completely free analytics to track clicks, locations, and devices.
Secure URL Shortener
All shortened URLs are protected with encryption and real-time monitoring to keep your links safe from threats.
Custom Short Links
Create branded short URLs with our link shortener to enhance your brand presence—a premium feature at Bitly, free with us!
Free QR Code Generator
Every shortened URL comes with a free QR code—perfect for print materials and offline-to-online campaigns.
Free API Access
Unlike Bitly and TinyURL, our URL shortener offers free API access for developers to create and manage short links programmatically.
Complete Guide to URL Shortening
Why Shorten URLs?
- ✓ Improve link readability and sharing
- ✓ Track click-through rates and engagement
- ✓ Enhance social media marketing
- ✓ Professional brand presentation
Key Benefits
- ✓ Advanced analytics and tracking
- ✓ Custom branded domains
- ✓ API access for automation
- ✓ Team collaboration features
Popular Use Cases
Social Media Marketing
Track engagement across platforms and optimize your social media strategy with detailed analytics.
Email Campaigns
Improve email click-through rates with clean, professional links and monitor campaign performance.
Brand Management
Create consistent brand experience with custom branded short links across all channels.
How to Use URL Shortener Effectively
Step-by-Step Guide
- Enter your long URL in the input field above
- Click "Shorten" to generate your short link
- Copy and share your shortened URL
- Track clicks and engagement in real-time
Pro Tips
- Use custom branded domains for better recognition
- Leverage UTM parameters for detailed tracking
- Analyze peak traffic times and locations
- A/B test different link formats
Transform Your Link Strategy
In today's digital landscape, every click matters. Whether you're running campaigns on Facebook (with 2.9B monthly users), Instagram (reaching 1.5B daily active users), or TikTok (engaging 1B+ monthly users), our platform helps you maximize engagement with powerful features like click tracking, geographic analytics, and device targeting.
Enterprise-Grade Features for Everyone
Unlike basic URL shorteners, we provide advanced tools previously available only to enterprise customers:
- ✓ Real-time click analytics with geographic heat maps
- ✓ Custom branded domains with SSL encryption
- ✓ UTM parameter management and conversion tracking
- ✓ API access with 99.99% uptime SLA
About Our URL Shortener
Our Mission
We're dedicated to simplifying link sharing while providing powerful analytics and tracking capabilities. Our platform helps businesses and individuals manage their online presence effectively.
Why Choose Us
- Enterprise-grade security
- 99.9% uptime guarantee
- 24/7 customer support
- Customizable short URLs
Frequently Asked Questions
Is Bitly URL shortener free to use?
Yes, Bitly offers a free basic plan that allows you to shorten URLs and access essential analytics. For businesses and power users, we offer premium plans with advanced features like custom branded domains, enhanced analytics, and team collaboration tools.
Are shortened links permanent?
Yes, Bitly links are designed to be permanent. Once created, your shortened URLs will continue to redirect to the original destination. Premium users can also set link expiration dates if needed for time-sensitive campaigns.
Can I track how many people click my shortened links?
Absolutely! All Bitly users can access basic click analytics, including total clicks and referral sources. Premium users get additional insights like geographic data, device information, time-based trends, and the ability to export detailed reports.
How secure are Bitly shortened URLs?
Bitly takes security seriously. We employ enterprise-grade encryption, malware scanning, and phishing protection. Our infrastructure is designed with multiple redundancies to ensure 99.9% uptime and data security.
Can I customize my shortened URLs?
Yes! Free users can customize the back-half of their Bitly links to create more memorable and branded URLs. Premium users can set up custom branded domains (like short.yourbrand.com) for complete brand control and higher click-through rates.
Does Bitly offer API access for developers?
Yes, Bitly provides a robust API that allows developers to integrate our URL shortening and analytics capabilities directly into their applications, marketing tools, or content management systems. Our API supports bulk operations and detailed reporting.